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Main article: Marketing

Top 5 Content Marketing Strategies for a Beginner

If you’re just getting started with content marketing, you’re a tad bit late to the party. However, that doesn’t mean that you can’t benefit from the advantages content marketing offers.

There are always new ways to create valuable content for the target audience and promote and distribute it to encourage them to take some action (mostly sales).

To many beginners, this idea is intimidating. Publishers everywhere have created thousands of articles on content marketing. It’s hard to differentiate actionable advice from the clickbait stuff not worthy of your time. Check this also how to uncover content marketing techniques from competition.

Sure more knowledge and experience will lead to better results, but while getting started with a small budget and a lean team, these fundamentals are all you need. If you’re a content marketing beginner, follow these seven strategies and you’ll not go wrong.

#1. Who are you marketing to?

This step precedes creating content, crafting an offer or strategising your marketing funnel. You need to decide who you’re marketing to. Content marketing means connecting with the target customers on a personal level.

Your goal is to connect with their pain points, needs and inner thoughts. Knowing the target audience you’re marketing to ensures that all your efforts are targeted towards the ideal customer.

#2. Content creation

After defining your target audience, content creation is the next step. This could be in a written format (press release, website blog, report or a social media post), as visuals (meme, infographic or for social media) or as a video.

The key here is to keep the audience in mind and create content that discusses the problems they face and how your product solves the issues. Learn here how to create stand-out content that will attract customers.

#3. Bank on video content

Videos are the best way to tell a brand’s story. In fact, 4 out of 5 customers say that a video showing how a product/service works is important.


An explainer video on CrazyEgg’s homepage increased their conversions by 64 percent and their revenues by $21,000.

The value proposition of even boring products can be made interesting in the form of an enjoyable video. A great example is Squatty Potty. This product helps you correct your pooping posture. They gained their audience’s attention by telling their story in an engaging way.

#4. Guest posting

Blogging on your own website is the best way to connect with your current audience. By guest blogging, you get the opportunity to connect to a new audience who would not find out about you otherwise. Find here top free free guest posting sites list.

The advantages of guest blogging are:
• Driving referral traffic to your website
• Aligning your brand and yourself as an industry leader
• Building your personal brand
• Generating new leads

Before jumping into guest blogging, have at least 10 pieces of high quality content on your website. This shows to the editor what you’re capable of providing.

Some publications allow you to link to your own blog within your guest posts, so these 10 pieces of content give you something valuable to link to.

#5. Promotion and distribution

What’s the use of creating high quality content if you can’t find any takers for it?

You need to take the right steps to bring it to the attention of the right audience. Having a promotion strategy doesn’t mean creating promotional content.

Some of the best ways to promote and distribute your content to your target audience are:

  • Sharing the content on forums and groups where your audience, potential leads, peers and influencers hang out. This provides an opportunity to network with other bloggers and thought leaders.

  • Using social networks to share your content and encourage your team members to do the same.

  • Sharing the blog posts with your email subscribers.

  • Advertising your content in form of paid ads on search engines, social media and by syndication to reach out to a new set of relevant target audience.

Also, submit your content to top search engine submission sites list to get traffic and let the people know about your content.

These are the best content marketing strategies for a beginner.


David apr 13 18, 18:54
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Top 5 SEO Strategies For Newly Launched Website

A newly launched website has too many tasks to do. If you have launched a new website or planning to start a blog, then here I have listed few SEO strategy that you must have to consider.

For new website, too many tasks and goals required for effective SEO like getting organic traffic, blog posting, link building, generating sitemaps, content marketing etc.

Find below top SEO strategy for your new website.

SEO Strategy For Newly Launched Website

1. Target Long-tail Keyword in Blog Posts

If you have created new website for your business, then don’t forget to create blog section. Blog section includes blog posts related to your business services and technologies.

It is very helpful in increasing the SEO for your website. Create blog post by targeting long tail keywords that will help you to get rank higher in search engines. Prefer how-to topics to create your blog post as it will provide information to users with your business services.

Make proper use of anchor texts by targeting proper keywords for links.

2. Build Internal Linking

Internal linking plays most important role in SEO. A link in your website which is pointing to any other page or post in same website is called internal link. There are many types of internal links like: footer links, content links, sidebar links etc.

For proper internal linking, you should create a plan for your blog posts. It will help you to place link in content on correct anchor text which is very helpful in increasing search ranking.

3. Link out to Authority Blogs Related to your Industry

Try to engage with most popular persons related to your industry. By engaging with those persons, your chances for your brand visibility will be increased on social media.

And overall it will also increase your website rank on search engines. Before linking out, make sure your content is of high quality which also helps to build links.

4. Guest Blogging

Link building is required for any blog or website. And guest blogging will help you to do this very well. It also generates traffic to your website and increase your website visibility. The traffic you will get from guest posting will be relevant to your industry which very helpful.

You can also submit articles to most popular free article submission sites to increase backlink and traffic to your website. Article submission sites are also very helpful in building high quality links.

5. Build your Brand using Social Media

Social media is the most useful source to get traffic. If you want to generate traffic in a day, social media is the perfect platform to do it. It is the best way to build a brand.

For long term benefits, keep active on social media by sharing post, follow related people, share images and infographics and many more thing to do on facebook, twitter, google+ etc.

If you are active on social media then it will increase your brand visibility and traffic to your website and finally your rank on search engines will be increased so stay active on all social media.


David mar 29 18, 19:31
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How to Increase your Blog Marketing in 2018

In this day and age of technological advancement, blogging is no longer a new development. Anyone can easily create a blog on WordPress. If you don’t know, here’s the guide on how to start a blog in WordPress.

If you happen to be on the writing end and a blogger yourself, that means that you’re facing immense competition. How then do you give yourself a competitive edge and stand out amongst the crowd?

The answer to that question may be to consider paid media if you haven’t begun doing so already. The days when trying to drive traffic by simply posting content and hoping people will see and engage with it seem to be slowly dwindling.

This means that you might need to invest a little money to see greater results. This article will explore three digital marketing tips that should help take your blog to the next level this year.

Use Social Media Ads

You may have noticed the many ads that appear on your timelines as you scroll through Twitter, Instagram or Facebook as of recent. This is a result of social media platforms offering paid media to businesses and individuals who want more visibility amongst their target audiences.

It is important that before diving in and investing money, you try and look at current social media advertising trends. Entreprenuer.com supposes that social media trends in 2018 include the rise in Instagram stories, the continued use of influencer marketing, and the expansion of live streaming to mention a few.

It is important you understand the trends so that you know how to incorporate this into your marketing strategy and where to invest your money.

Influencer Marketing

The last time you saw a post from one of your favorite celebrities via social media, did you notice them subtly promoting a product or service? It is likely that they’re an influencer for a brand and are being paid to create awareness.

This seems to be an effective way to get your brand out there as people tend to be more likely to interact with a product or service if someone they know or respect is. Influencer marketing has been proven to be the most effective way to advertise.

You could start small by using up-and-coming influencers in your sphere to promote your blog. Remember to consider choosing influencers that have a large number of followers as well as engagement from the target audience you need.

Contrary to belief, managing a blog isn’t the easiest job, especially if you’re trying to make it your source of livelihood. It takes dedication, time and in some instances a financial investment, no matter how small.

Digital marketing isn’t always smooth sailing and will often consist of trying different approaches. Some will work and some won’t, however, taking your blog to the next level sometimes requires a willingness to delve into something new.


David mar 26 18, 19:22
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Top 5 Tips you must know for successful Social Media Marketing

If you like to improve your social media marketing then here we have shared best social media marketing tips for you to follow in 2018. Let’s have a look on it.

Best Social Media Marketing Tips for 2018

1. Do a social media audit of your social media presence:

Before creating a new social media profile, perform an audit of your social media presence. The result of the audit can help you assess the landscape to find out what customers, influencers, partners and employees are participating in social media web. Here you will find the tips on how to increase social media traffic.

2. Post Content Consistently

Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent. You can use best WordPress plugins to share post on social media automatically.

3. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.

4. Optimize Visual Content with Links

Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.

For example, in this SlideShare deck Constant Contact included a link back to a resource page listing multiple blog posts with related content.

5. Get Your Social Media Marketing Template Bundle

Get more done with 12 free different templates! Here’s are the top social media templates you should use.

  • Social Media Content Calendar Template

  • Social Media Budget Template

  • Social Media ROI Report Template

  • Facebook Marketing Strategy Template

  • Social Media Report Template

  • Social Media Audit Template

  • Social Media Strategy Template

  • Social Media Proposal Template

I hope above all social media marketing tips will help you to improve your marketing strategy.


David feb 21 18, 12:19
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Best Off page SEO techniques for 2018

Off-page SEO is the technique to increase the website domain authority and generate huge traffic. Here we have made a list of top off-page SEO techniques to follow in 2018. Let’s have a look on it.

Top Off-page SEO techniques for 2018

Article Submission

Article submission generally refers to the writing of articles that are related to your online business and then getting them added to the popular article submission sites. Here’s the free article submission sites list for 2018.

Forum Posting

Forum posting means user participate in the community by commenting on the related topic. Users discuss on related topics on the forum. Here’s the top dofollow forum posting sites list for 2018.

Document Sharing

Document sharing means sharing the document such as PDF,Word, Powerpoint, White papers, Case Studies and etc in the various document sharing or document submission websites. It is very helpful in SEO. Here’s the top free document sharing sites list for 2018.

Press Release Submission

A press release conveys information that your organization wants to share with the public through the media. After the press release writing is done, you can submit a press release by identifying the right media outlets and carefully following the submission guidelines posted by those outlets. Here’s the free press release submission sites list for 2018.

Microblogging Sites

Microblogging is a broadcast medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. It generates quality backlinks and traffic to your website. Here’s the top microblogging sites list for 2018.

These are the top off-page SEO techniques to follow in 2018. For better result and get top rank in all search engine you can hire freelance SEO expert at affordable cost.


David feb 7 18, 19:37
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How to Create Successful Content Marketing Strategy

A successful content marketing strategy is essential for success in business. So first question is how to create a successful content marketing strategy? Here we have listed some topics that will help you in creating successful content marketing strategy and it will help you in building your brand’s online presence.

Tips to Create Successful Content Marketing Strategy

  • Strong Headline

A content headline play biggest role in click through ratio on google search. So if your content is much informative and still you can’t get the clicks then you must have to focus on your content headline. So always write strong content headline to get more clicks on google search.

  • Write content for your audience

If you are writing a blog just by focusing on how to rank that post first on google search result then it won’t work ever. Always write content according to your audience requirement. Write on what your customer needs. Include everything in content whatever required and necessary to your customer. Use images and videos for more engagement of content.

  • Call to Action

Always use call to action at proper place because if you haven’t provide call to action at proper place then you will get zero conversion at the end. So must pay attention on call to action button.

  • Promote on Social Media

You have successfully written content and also published it on your website. Now what? If you think that writing long content with full of information will rank higher on google search then it won’t. You must have to promote it on social media networks like facebook, twitter, google plus etc to get social media traffic. Promote your content according to your customer online presence. Means where your customers stay online most of time. Follow best social media marketing tips to increase customer engagement.

  • Guest blogging

Guest blogging is very useful in creating quality backlinks. To creating quality backlinks you have to submit content on guest posting sites. There are many free guest posting sites list available online. It will help you in building domain authority of your blog.

These are the effective content marketing tips that will surely helps you in creating successful content marketing strategy.


David jan 28 18, 20:32
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Top SEO Trends for 2018

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

Top SEO Trends for 2018

Voice search

Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. To rank high in google search you must have to build backlink according to it. Find here top social bookmarking sites that will help you in SEO in 2018.

Featured snippets

The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.

According to Stone Temple Consulting, almost 30% of the test Google search queries show Featured Snippets. This brings out the need for a strategy on how to optimize a site’s content to meet Google’s standards for Featured Snippets.

Mobile First Index

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore.

Page Speed

In today’s fast-paced, on-demand society, people want things, including information, immediately.

Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.

People don’t like slow webpages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected for all websites.

Linkless Backlinks

Backlinks have been the bread and butter of SEO for many years. In the past, this linking from another source to bolster a webpage’s authority in the eyes of Google was abused, prompting Google come up with the Penguin algorithm in 2012. Checkout marketing trends for 2018 that need a tweak in 2018.

Since then, it has become the best practice for websites to try and get links from more reputable, outside sources.

While links from authoritative, outside sources gave websites some search ranking juice, the further sophistication of Google search robots are slowly taking away the coveted power of backlinks. Content marketing strategy is also one of the most important SEO factor for 2018.


David jan 2 18, 06:22
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