In this day and age of technological advancement, blogging is no longer a new development. Anyone can easily create a blog on WordPress. If you don’t know, here’s the guide on how to start a blog in WordPress.
If you happen to be on the writing end and a blogger yourself, that means that you’re facing immense competition. How then do you give yourself a competitive edge and stand out amongst the crowd?
The answer to that question may be to consider paid media if you haven’t begun doing so already. The days when trying to drive traffic by simply posting content and hoping people will see and engage with it seem to be slowly dwindling.
This means that you might need to invest a little money to see greater results. This article will explore three digital marketing tips that should help take your blog to the next level this year.
Use Social Media Ads
You may have noticed the many ads that appear on your timelines as you scroll through Twitter, Instagram or Facebook as of recent. This is a result of social media platforms offering paid media to businesses and individuals who want more visibility amongst their target audiences.
It is important that before diving in and investing money, you try and look at current social media advertising trends. Entreprenuer.com supposes that social media trends in 2018 include the rise in Instagram stories, the continued use of influencer marketing, and the expansion of live streaming to mention a few.
It is important you understand the trends so that you know how to incorporate this into your marketing strategy and where to invest your money.
Influencer Marketing
The last time you saw a post from one of your favorite celebrities via social media, did you notice them subtly promoting a product or service? It is likely that they’re an influencer for a brand and are being paid to create awareness.
This seems to be an effective way to get your brand out there as people tend to be more likely to interact with a product or service if someone they know or respect is. Influencer marketing has been proven to be the most effective way to advertise.
You could start small by using up-and-coming influencers in your sphere to promote your blog. Remember to consider choosing influencers that have a large number of followers as well as engagement from the target audience you need.
Contrary to belief, managing a blog isn’t the easiest job, especially if you’re trying to make it your source of livelihood. It takes dedication, time and in some instances a financial investment, no matter how small.
Digital marketing isn’t always smooth sailing and will often consist of trying different approaches. Some will work and some won’t, however, taking your blog to the next level sometimes requires a willingness to delve into something new.
